Institution
LO: To understand the role of Institution within the Film production
Institution
An organization or establishment founded for a specific purpose. This could be dedicated to education, public service or culture.
Example: The institution that produces Inception is Legendary Pictures. The institution that distributes Inception is Warner Brothers.
Subsidiary
A company whose controlling interest is owned by another company.
Example: Legendary Entertainment is a subsidiary of Wanda Group.
Division
A discrete part of a company that may operate under the same name and legal responsibility but focuses on a specific different service or product.
Example: Legendary pictures is a division of Legendary Entertainment.
Conglomerate
An institution made up of a number of different companies that operate in a range of mediums.
Example: The Conglomerate that own Legendary films and other subsidiary companies is Wanda group.
The Institution Power Pyramid explained
Power/Control
Money/Profit
MEDIA COMPANY/SUBSIDIARY
INS
TIT
UTI
ON
MEDIA COMPANY/SUBSIDIARY
Can you guess who this is?
MEDIA CONGLOMERATE
SUBSIDIARY/DIVISION
MEDIA PRODUCT
TARGET AUDIENCE/DEMOGRAPHIC
The Institution Power Pyramid INCEPTION model
*World's biggest private
property developer.
Company Value –
$86 Billion
WANDA GROUP* Chinese conglomerate bought Legendary pictures for $3.5, making it the largest acquisition of an American media company.
Dalian Hexing Investment Co. (Wang Family)
CEO Jianlin Wang
Legendary Entertainment (Subsidiary)
Legendary Pictures (division) + Syncopy Inc which is Christopher Nolan and producer wife Emma Thomas company.
INCEPTION (Media product) Directed by Christopher Nolan, Budget $160,000,000 Wikipedia
Global Mainstream (Audience) Inception took $825.5million worldwide at the box office North America $292,576,195 International $532,956,569 Budget $160,000,000 Wikipedia
Money/Profit
Power/Control
INS
TIT
UTI
ON
INS
TIT
UTI
ON
Conglomerate
Power/Control
Money/Profit
Wanda Group
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Services – Construction, Entertainment and media, Financial services, Health Care, High Technology, Industrial manufacturing, Hospitability, Real estate development, Retail, Sports, diversified investments.
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Founded 1988
CEO Wang Jianlin
Divisions
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Wanda Cinemas
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Wanda Media
Subsidiaries
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AMC Theatres
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Sunseeker International
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Infront Sports and Media
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The Hoyts group
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World Triathlon Corporation
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Legendary Entertainment
All of these will produce MEDIA PRODUCTS for different DEMOGRAPHICS (TARGET AUDIENCES)
INS
TIT
UTI
ON
Subsidiary
Power/Control
Money/Profit
Legendary Entertainment
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Motion pictures, Media and publishing
Founded 2000
CEO Thomas Tull
Divisions
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Legendary Pictures
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Legendary Comics
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Legendary Television
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Legendary East
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Legendary Digital Networks
Subsidiaries
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Asylum Entertainment
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Five33
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Geek and Sundry
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Nerdist Industries
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Amy Poehler’s Smart Girls
All of these will produce MEDIA PRODUCTS for different DEMOGRAPHICS (TARGET AUDIENCES)
Did you know?
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It was one of the first companies of its kind to pair major motion pucture production with major Wall Street Private equity and hedge fund investors.
Interesting fact 2
In 2005 they signed an agreement with Warner Bros to co-produce and co-finance up to 40 films together over 7 years.
Top of
‘Power pyramid’?
Who is CEO Dalian Hexing (Wang Jianlin)?
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World's largest movie theater operator.
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20% of the Spanish football club Atlético Madrid
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In 2016, Wang agreed a deal with FIFA to launch the China Cup, which will see top international sides compete in Asia every year.
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Has broadcasting rights to film the Golden Globes.
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The economist called him ‘a man of Napoleonic ambition’
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2016 Forbes report – richest man in
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18th Richest man in the world. Net worth $31.3 billion
Hegemony
LO: To understand the context of Hegemony within the media industry
Hegemony
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Is the dominance or leadership of one social group or nation over another. It is the way in which those in power maintain their control.
Example: Just like the way USA dominates other nations.
KW Tip Subordinate:
a person under the authority or control of another within an organization
Concept of Hegemony
It uses the army, the police, prisons and courts of the capitalist state to force other classes to accept its role
COERCION
It uses the media and values to persuade the subordinate class that its rule is legitimate (lawful/justified)
CONSENT
How can the Media affect hegemony?
Media/Media Platform/Medium
SPEAKER
LISTENER
The Media Producers/ Institution
The Audience
Photography
Films/videos
Internet
Social Media
Media Platform/Medium?
Radio
Television
Newspapers
​Magazines
Hegemony and Media
Hegemony has a massive impact on what is portrayed through the media (e.g. the TV). It does this by reinforcing ideologies through consent.
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A news report that shows strong support for a controversial foreign policy decision can be said to be support the government hegemony for example with the US and UK invasions in Iraq and WMDs.
Ideologies
LO: To understand the context of Ideology within the film industry
Dominant ideologies?
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Ideologies that are told to us repeatedly by important social institutions such as the church, the law, education, government, and the media are called dominant ideologies.
Dominant ideologies are ideologies or beliefs that we live by in our day-to-day lives and often do not question – they have become 'natural, common sense' things to do. This effectively dissuades people from rebelling against these beliefs, and keeps a sense of stability in society.
Dominant ideologies include beliefs about gender roles, about the economy, about social institutions.
Antonio Gramsci Theory?
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Gramsci theorized that there is a dominant ideology in society.
This dominant ideology is designed to help those in power maintain their control over society. WHAT IS THIS CALLED?
This power, as well as being political and economic, is also cultural. He called this dominant ideology CULTURAL HEGEMONY.
CULTURAL HEGEMONY serves the interests of the power bloc (ruling class), and perpetuates their dominance over the rest of society.
The theory claims that the ideas of the power bloc come to be seen as the NORM; they are seen as universal ideologies, perceived to benefit everyone whilst only really benefitting the ruling class. This is done in the MASS MEDIA through CONSENT. He refers to these MEDIA TEXTS as HEGEMONIC FORMS.
Hegemonic forms e.g?
Cosmopolitan promotes the same hegemonic values every issue.
What are they? What are the dominant ideology being perpetuated?
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The magazine perpetuates traditional views and stereotypes of femininity.
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It therefore serves the interests of the power bloc (male-dominated).
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We live in a patriarchal society = male-led and male-dominated
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These views are called the PREFERRED READING
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KW Tip:
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PREFERRED READING – Producers of a media text design it with a certain meaning in mind. They hope that audiences will decode their text in a certain way. Preferred readings are those which tie in with hegemonic beliefs.
Capitalism
LO: To understand the context of films in our capitalist society
Capitalism
An economic system in which the means of production of goods or services are privately owned and operated for a profit.
4 major characteristics of Capitalism?
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Business Capital is privately owned.
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Buyers and sellers control the economy
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Free-Will to spend Money
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Minimal Government supervision
What is at the core of the capitalism?
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Profit (Money)
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Business Private Ownership
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Who control the economy? Buyers & Sellers
Trickle down economics is a term used to describe the belief that if high income earners gain an increase in salary, then everyone in the economy will benefit as their increased income and wealth filter through to all sections in society.
Individual Material Gain
The accumulation of Wealth, assets, celebrity or fame by one person.